Article 10 of the Saudi Advertising Boards Rules
المادة 10 من قواعد تنظيم لوحات الدعاية والإعلان
Article 10 makes preparing advertising sites and the facilities they need, with their maintenance and cleaning, the responsibility of the company or establishment carrying out the advertisement.
Official text (Arabic)
This article has not been amended since the law was issued.
تكون مسئولية الشركة أو المؤسسة المنفذة للإعلان تجهيز المواقع وما يلزم لها من منشآت مع صيانتها ونظافتها.
This is the official Arabic wording, the only legally binding version. We do not translate the law itself; the explanation below is ours. Official source: Bureau of Experts at the Council of Ministers
Article 10 explained in plain English
Article 10 states who is responsible for the physical side of the advertising site, and places it on the company or establishment carrying out the advertisement, which includes:
- Preparing the sites: that is, getting the site ready to be fit for installing the board.
- The necessary facilities: such as the bases, frames and poles that carry the board and what it requires.
- Maintenance: keeping the board and its facilities in sound condition.
- Cleaning: keeping the site and the board clean.
The leasing body provides the site, while preparing it, its facilities, its maintenance and its cleaning are on the carrying-out company. This is a continuing responsibility throughout the period of the advertisement and does not end with installation.
The article is linked to what comes before and after it: Article 9 obliges the same company to pay the costs of connecting and consuming electric current and any other related costs according to the laws and instructions, and Article 11 obliges it, if the boards are exposed to traffic accidents or natural factors, to repair them and remove the resulting debris immediately and within a period not exceeding 24 hours.
The article does not specify maintenance standards or timetables, nor the penalty for breaching them. An advertising company should take these responsibilities into account when estimating the operating costs of its sites. A person facing a dispute with a leasing body about the condition of the site may consult a lawyer specializing in commercial matters and government contracts.
Practical example
An advertising company manages boards on sidewalks in Medina. The municipality noticed dust building up around the boards' bases and some of the lighting damaged. Under this article the company bears responsibility for maintaining the boards and their facilities and for cleaning their sites.
Translated from our Arabic explanation with machine assistance. For guidance only; it does not replace advice from a lawyer on your situation.
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Frequently asked questions about Article 10 of the Saudi Advertising Boards Rules
Who is responsible for maintaining advertising boards in the streets?
The company or establishment carrying out the advertisement, which must prepare the sites and the facilities they need, with their maintenance and cleaning.
Does the municipality prepare the board site for the advertising company?
No. The article makes preparing the sites and the facilities they need the responsibility of the company or establishment carrying out the advertisement.
More articles on Obligations of Advertising Companies
- Article 8
Article 8 obliges the company or establishment licensed for advertising to run a certain proportion of charitable advertisements free of charge, as the Ministry of Media determines in agreement with the relevant body.
تلتزم الشركة أو المؤسسة المرخص لها بالإعلان بتنفيذ نسبة معينة من الإعلانات ذات الهدف الخيري دون مقابل وذلك وفقًا لما تحدده وزارة الإعلام بالاتفاق مع الجهة ذات ا
- Article 9
Article 9 obliges the company or establishment carrying out the advertisement to pay the costs of connecting and consuming electric current and any other related costs according to the laws and instructions.
تلتزم الشركة أو المؤسسة المنفذة للإعلان بدفع تكاليف إيصال واستهلاك التيار الكهربائي وأية تكاليف أخرى ذات علاقة حسب الأنظمة والتعليمات.
- Article 11
Article 11 obliges the company or establishment carrying out the advertisement to repair boards damaged by traffic accidents or natural factors and remove the debris immediately and within no more than 24 hours.
إذا تعرضت لوحات الدعاية والإعلان لحوادث مرورية أو عوامل طبيعية فعلى الشركة أو المؤسسة المنفذة للإعلان إصلاحها ورفع المخلفات الناتجة عن الحوادث فورًا وخلال مدة ل
- Article 16
Article 16 requires every licensee to observe the requirements of security and safety and not to disfigure natural scenery when placing the advertisement.
يجب على كل مرخص له أن يراعي مقتضيات الأمن والسلامة وعدم تشويه المناظر الطبيعية عند وضع الإعلان.
- Article 17
Article 17 requires every advertising licensee to observe, in applying these Rules, the decisions on encouraging local products and services and advertising them.
يجب على كل مرخص له بالإعلان أن يراعي في تطبيق هذه القواعد القرارات الخاصة بتشجيع المنتجات والخدمات المحلية، والإعلان عنها.
The texts are reproduced from the official website of the Bureau of Experts at the Council of Ministers for reference; where they differ, the officially published Arabic text prevails. This content is not legal advice.