Article 17 of the Saudi Advertising Boards Rules
المادة 17 من قواعد تنظيم لوحات الدعاية والإعلان
Article 17 requires every advertising licensee to observe, in applying these Rules, the decisions on encouraging local products and services and advertising them.
Official text (Arabic)
This article has not been amended since the law was issued.
يجب على كل مرخص له بالإعلان أن يراعي في تطبيق هذه القواعد القرارات الخاصة بتشجيع المنتجات والخدمات المحلية، والإعلان عنها.
This is the official Arabic wording, the only legally binding version. We do not translate the law itself; the explanation below is ours. Official source: Bureau of Experts at the Council of Ministers
Article 17 explained in plain English
Article 17 links the advertising activity to the policy of encouraging national production, requiring every advertising licensee to observe, in applying these Rules, the decisions on encouraging local products and services and advertising them.
The nature of this provision is that it is a reference:
- The article itself sets no proportion or conditions for advertising local products.
- It obliges the licensee to follow what decisions are issued on this matter.
- So the content of the obligation is determined by those decisions, not by this text.
So from this article alone it cannot be known whether the licensee must allocate certain spaces or give preferential rates to local products; that depends on the decisions referred to.
This article comes after Article 16, which requires every licensee to observe the requirements of security and safety and not to disfigure natural scenery when placing the advertisement. It is followed by Article 18, which repeals everything that conflicts with these Rules, and provides that their provisions do not apply to government boards and advertisements.
Advertising companies should follow the decisions issued on local products and services. A person who needs to know the effect of these decisions on his business may consult a lawyer specializing in commercial matters and government contracts.
Translated from our Arabic explanation with machine assistance. For guidance only; it does not replace advice from a lawyer on your situation.
How we write and review contentCommercial & Corporate Law lawyers: ask a specialist about your case
Describe your situation briefly and we'll suggest a lawyer who specialises in this law
Commercial & Corporate Law lawyers
Lawyers who handle this kind of case
Ibrahim Al Salem Law Firm
Active contributor
Dr. Ali Al-Rubaie Law Office and Ittihad Al-Asr Legal Company
Frequently asked questions about Article 17 of the Saudi Advertising Boards Rules
Are advertising companies obliged to encourage local products?
The article requires every advertising licensee to observe the decisions on encouraging local products and services and advertising them.
Does the article set a proportion for advertisements of local products?
No. The article refers to the decisions on encouraging local products and services, and sets no proportion or conditions itself.
More articles on Obligations of Advertising Companies
- Article 8
Article 8 obliges the company or establishment licensed for advertising to run a certain proportion of charitable advertisements free of charge, as the Ministry of Media determines in agreement with the relevant body.
تلتزم الشركة أو المؤسسة المرخص لها بالإعلان بتنفيذ نسبة معينة من الإعلانات ذات الهدف الخيري دون مقابل وذلك وفقًا لما تحدده وزارة الإعلام بالاتفاق مع الجهة ذات ا
- Article 9
Article 9 obliges the company or establishment carrying out the advertisement to pay the costs of connecting and consuming electric current and any other related costs according to the laws and instructions.
تلتزم الشركة أو المؤسسة المنفذة للإعلان بدفع تكاليف إيصال واستهلاك التيار الكهربائي وأية تكاليف أخرى ذات علاقة حسب الأنظمة والتعليمات.
- Article 10
Article 10 makes preparing advertising sites and the facilities they need, with their maintenance and cleaning, the responsibility of the company or establishment carrying out the advertisement.
تكون مسئولية الشركة أو المؤسسة المنفذة للإعلان تجهيز المواقع وما يلزم لها من منشآت مع صيانتها ونظافتها.
- Article 11
Article 11 obliges the company or establishment carrying out the advertisement to repair boards damaged by traffic accidents or natural factors and remove the debris immediately and within no more than 24 hours.
إذا تعرضت لوحات الدعاية والإعلان لحوادث مرورية أو عوامل طبيعية فعلى الشركة أو المؤسسة المنفذة للإعلان إصلاحها ورفع المخلفات الناتجة عن الحوادث فورًا وخلال مدة ل
- Article 16
Article 16 requires every licensee to observe the requirements of security and safety and not to disfigure natural scenery when placing the advertisement.
يجب على كل مرخص له أن يراعي مقتضيات الأمن والسلامة وعدم تشويه المناظر الطبيعية عند وضع الإعلان.
The texts are reproduced from the official website of the Bureau of Experts at the Council of Ministers for reference; where they differ, the officially published Arabic text prevails. This content is not legal advice.