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Article 8 of the Saudi Advertising Boards Rules

المادة 8 من قواعد تنظيم لوحات الدعاية والإعلان

Article 8 obliges the company or establishment licensed for advertising to run a certain proportion of charitable advertisements free of charge, as the Ministry of Media determines in agreement with the relevant body.

Official text (Arabic)

This article has not been amended since the law was issued.

تلتزم الشركة أو المؤسسة المرخص لها بالإعلان بتنفيذ نسبة معينة من الإعلانات ذات الهدف الخيري دون مقابل وذلك وفقًا لما تحدده وزارة الإعلام بالاتفاق مع الجهة ذات العلاقة.

This is the official Arabic wording, the only legally binding version. We do not translate the law itself; the explanation below is ours. Official source: Bureau of Experts at the Council of Ministers

Article 8 explained in plain English

Article 8 places a social obligation on the company or establishment licensed for advertising, which is to run a certain proportion of charitable advertisements free of charge.

The elements of this obligation as they appear in the text are:

  • Who is bound: the company or establishment licensed for advertising.
  • The subject of the obligation: advertisements with a charitable purpose.
  • The consideration: none, as they are run free.
  • The amount: a certain proportion which the article does not specify, but which the Ministry of Media determines in agreement with the relevant body.

So the required proportion or how it is calculated cannot be known from this text alone, as that is left to what the Ministry of Media determines. The article also does not say who decides which charitable advertisements are published.

This article comes within a group of obligations on advertising companies: Article 9 obliges the company or establishment carrying out the advertisement to pay the costs of connecting and consuming electric current and any other related costs according to the laws and instructions. Article 7 concerns the financial side for government bodies.

An advertising company should take this obligation into account when studying the feasibility of its investment in advertising sites. To learn the prescribed proportion and its effect on the contract, the person concerned would do well to consult a lawyer specializing in commercial matters and government contracts.

Practical example

A licensed advertising company in Jeddah manages a number of street boards. Under this article it must allocate a proportion of its advertisements to campaigns with a charitable purpose without receiving any consideration, at the proportion the Ministry of Media determines in agreement with the relevant body.

Translated from our Arabic explanation with machine assistance. For guidance only; it does not replace advice from a lawyer on your situation.

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Frequently asked questions about Article 8 of the Saudi Advertising Boards Rules

Are advertising companies obliged to run charitable advertisements free?

Yes. The article obliges the company or establishment licensed for advertising to run a certain proportion of charitable advertisements free of charge.

What proportion of charitable advertisements is required?

The article does not specify it; the Ministry of Media determines it in agreement with the relevant body.

More articles on Obligations of Advertising Companies

The texts are reproduced from the official website of the Bureau of Experts at the Council of Ministers for reference; where they differ, the officially published Arabic text prevails. This content is not legal advice.