Article 10 of the Saudi E-Commerce Law

This Article contains two important provisions:

First: the advertisement is part of the contract. The electronic advertisement is one of the contractual documents supplementing contracts, and is binding on the parties to the contract. What the service provider promises in his advertisement therefore does not remain mere marketing talk, but supplements the contract the consumer concludes and binds both parties.

Second: information required in the advertisement. Every electronic advertisement must include:

1. The name of the product or service advertised.
2. The name of the service provider and any distinguishing indication, unless he is registered with one of the e-store authentication bodies.
3. The service provider's contact means.
4. Other information specified by the Regulations.

Note that the authentication exception is specific to the name and distinguishing indication, while the contact means must be stated in all cases.

Article 11 complements this provision by specifying what is prohibited from being included in an advertisement, such as false or misleading claims, and logos or trademarks that the service provider has no right to use or that are counterfeit.

If a dispute arises between the consumer and the store over the store's compliance with what it advertised, it is useful to keep a copy of the advertisement, and a lawyer specialized in commercial cases can be consulted.