Article 24 of the Saudi Medical Devices Law

This article restricts advertising, announcing and promoting medical devices and supplies. None of these is permitted except after two things are both met:

• The approval of the Saudi Food and Drug Authority.
• Compliance with the conditions set by the Regulations.

Note that the article mentions three acts: advertising, announcing and promoting, which shows how broad its scope is. The article does not distinguish between one means and another, and does not limit the rule to a particular advertising medium.

The approval must come before the advertisement. The text says "except after the Authority's approval", so obtaining approval after publishing the advertisement is not enough. Approval alone is also not enough. The Regulations' conditions, which the text does not set out in detail, must be complied with.

This article is linked to Article 25, which sets a similar rule for awareness campaigns and charitable campaigns relating to medical devices and supplies. Circulating the device itself also requires registration and the marketing authorization under Article 8.

The rule concerns manufacturers, distributors, online stores and those engaged to promote. Before launching a marketing campaign for a medical product, it is advisable to check for approval and consult a lawyer who specializes in health and commercial regulations.