Article 10 of the Saudi Anti-Smoking Law

This article addresses the media side and contains two provisions:

1. Ban on advertising and promotion: advertising and promoting tobacco and its derivatives is prohibited through any Saudi advertising or media outlet. The text uses the phrase "any outlet," so it is not limited to a specific one.
2. Removal of smoking scenes: scenes of using tobacco and its derivatives are removed from the films, series, programs and publications shown in Saudi Arabia, as well as anything that encourages smoking.

The difference between the two paragraphs: the first concerns advertising and promotion through Saudi outlets, while the second concerns content shown in Saudi Arabia, such as films and series, even if it is not an advertisement.

Under Article 2, tobacco derivatives include cigarettes, cigars, jurak, tombak, mu'assel and any product containing tobacco. This provision links to Article 9, which prohibits importing and selling children's toys and sweets made in the form of cigarettes or smoking tools, and to Article 11, which requires government bodies to run awareness programs against smoking.

The article does not set out the procedures for removal or the body that carries it out. It also does not state a penalty for violation in its text, as penalties are set out in separate articles of the law. Anyone who works in advertising or media production would do well to consult a lawyer specializing in commercial and corporate matters.